Basic Attention Token (BAT) is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend.
Essential details:
- The primary use case for the Basic Attention Token is as a payment token for running advertising campaigns through Brave Ads.
- One of the main distinguishing features about Basic Attention Token and the Brave Browser ecosystem is the capacity to reward (tip) users who are not yet part of the network
- This includes both websites and individual Twitter users. These users can then securely register to the platform to collect any tips they have accumulated.
- Basic Network Token (BAT) is an ERC20 token. As such, it is built on the Ethereum blockchain. Like any ERC20 token
- BAT is secured by a rigorously tested proof-of-work (POW)
Website: https://basicattentiontoken.org/